A Tale of Grapes, Politics, Cults, and Aliens: Why People Cling to False Beliefs

We resort to mental gymnastics to avoid accepting that our logic – or our belief system itself – is flawed. Lying, denying, and rationalizing are among the tactics we employ to dance around the truth and avoid the discomfort that contradiction creates. We avoid or toss aside information that isn’t consistent with our current beliefs. Emotions trump logic and evidence. Once our minds are made up, it is very difficult to change them.